At the center of any good real estate business is referrals. But what are the best practices to get more of them? When you work with the top real estate coaches, they’ll share some of the best ways to get more referrals for your business. Here we’re providing a sneak peak of three proven ways to increase referrals from the best real estate coaches in the business.
1. Personalization Builds Trust
Trust is the key differentiator in landing deals and growing your business. People buy from people they like and trust. Business leadership coaching teaches you that when you build credibility with one client, they turn into a huge promoter for you. And this can happen several times.
So, how do you build trust with your clients? You customize their experience and make it personal for them. This includes reaching out to clients on important dates in their lives and proving you are an agent who cares. These acts show them you are interested in helping them find a special new home for their family and not just closing another sale.
Personalization can also include actions during the sales process such as following up with the painters, preparing an appreciation report, or filing tax documents. Keep the client updated at every step so they have a good understanding of what is going on. This approach makes a client feel like they are your only priority. The level of care and devotion you show each client creates a base of trust and will ultimately bring you more referrals.
So, how do you build trust with your clients? You customize their experience and make it personal for them. This includes reaching out to clients on important dates in their lives and proving you are an agent who cares. These acts show them you are interested in helping them find a special new home for their family and not just closing another sale.
Personalization can also include actions during the sales process such as following up with the painters, preparing an appreciation report, or filing tax documents. Keep the client updated at every step so they have a good understanding of what is going on. This approach makes a client feel like they are your only priority. The level of care and devotion you show each client creates a base of trust and will ultimately bring you more referrals.
2. Don’t Underestimate the Power of Social Media
Top real estate coaches will tell you social media can be a great referral source for real estate businesses. The best part? You have an easy way to reach a large number of people, many of whom you may not even know. Just be aware that what you post online is public and available for all to see. A like on Facebook or a retweet on Twitter may seem innocent, but someone is forming an opinion of you with every click.
Keep it positive on social media and share client success stories, real estate tips, and fun videos. Follow these best practices for businesses and entrepreneurs to stay ahead of the curve.
Keep it positive on social media and share client success stories, real estate tips, and fun videos. Follow these best practices for businesses and entrepreneurs to stay ahead of the curve.
3. Your Job Isn’t Finished After the Deal Closes
Every deal that closes is an opportunity to grow your business. From start to close, you work with multiple realtors, a mortgage broker, attorneys, a title company, a buyer and a seller. Keep in touch with these people after a deal if you need their services and ask them to keep you in mind in the future as well. Also, don’t forget about who got you the deal and find out if there are other opportunities. A periodic email, phone call, or text can help reinforce your relationships and keep you in mind the next time a client, friend, or family member asks for a referral.
Good referrals save you money on marketing and improve your closing rate. They are much more likely to close with you versus shopping around. With any deal, treat everyone you meet with courtesy and respect. People like to work with people they like. When you focus on this, your referrals will pick up and all will fall into place.
Interested in more ways to grow your business? Learn from the best real estate coaches in the industry. Contact Buffini and Company for professional business leadership coaching to learn more about growing your referral base.
Good referrals save you money on marketing and improve your closing rate. They are much more likely to close with you versus shopping around. With any deal, treat everyone you meet with courtesy and respect. People like to work with people they like. When you focus on this, your referrals will pick up and all will fall into place.
Interested in more ways to grow your business? Learn from the best real estate coaches in the industry. Contact Buffini and Company for professional business leadership coaching to learn more about growing your referral base.
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